In the midst of a rapid transformation, Suning.com is committed to delivering high-quality lifestyle experiences across its platforms. Its value proposition is to provide consumers with quality commodities and services that create a higher standard of life, while also being an eco-leader.
With its massive logistics service network, Suning is able to deliver goods and services to brick-and-mortar stores, e-commerce customers and other businesses throughout the world. In addition to offering an array of branded and third-party products, the company has invested heavily in technology for its omni-channel business model.
This is all bolstered by the fact that Suning’s colossal warehouse operates multiple distribution channels, including direct deliveries to customers and automatic picking centers. The company is a pioneer in the industry, and has established more than 1,200 distribution points to date, with plans for more than 17,000 terminal express delivery lattice points in its system by June 2016.
During a recent presentation on China’s e-commerce landscape, Suning announced plans to invest US$200 million to support the development of automated unmanned logistics. The process involves sending packages to a central location, where they are then transported by driverless trucks. The company is in the early stages of this project and is confident that it will be a success.
At the heart of this strategy lies a belief that e-commerce is not simply about selling to consumers, but also about providing them with a seamless experience. This will require a focus on data analysis, financial services and logistics services to merchants.
It’s this approach that is driving the success of Suning’s e-commerce platform, which has been hailed as a leader in the industry. Its e-commerce model, which features a single portal for shoppers, has helped it become the country’s largest retailer.
As a result, it has seen tremendous growth in its annual sales volume, and the company is now looking to double this figure. In order to do so, Suning is targeting a sales volume of one trillion RMB (US$145 billion) by 2020.
A key part of this growth has been the company’s omni-channel strategy, which is designed to provide shoppers with an experience that’s identical whether they are shopping at a Suning store or online. The platform allows retailers to sell products in a variety of ways, from direct-to-consumer and wholesale to B2B and direct-to-merchant.
The company’s e-commerce business has grown rapidly and is now worth US$24.5 billion, according to the latest company filing. In order to drive this growth, Suning is focusing on developing new technologies to improve efficiency and improve the user experience.
For example, the company is working on creating a mobile shopping experience that allows customers to shop on the go, as well as an app-based checkout experience. Additionally, Suning is focusing on offering a more personalized shopping experience through its virtual assistants.
This is all a reflection of the company’s efforts to build a more comprehensive customer experience, which is why it has been able to compete against some of the top retailers in the world. In fact, Suning’s e-commerce is growing so quickly that it has already outgrown Walmart and Amazon in terms of market share. This has allowed it to create a niche as an e-commerce leader in China and to set itself apart from its rivals.